Back in July, I showed my excitement when my blog passed below 600K (even though I am above it again) and mentioned the reason I thought that this had happened: the FireFox toolbar. In all of my excitement, I did not care so much about whether it was even important. All that mattered to me was that my alexa, as my traffic increased, would begin to go lower and lower because more and more people were using the toolbar. And the truth is, this really excited me. But, why did it excite me?

Sites like ReviewMe and PPP both like the user to have a lower alexa ranking. So, if your blog has a ranking of under 100K, it looks better than if your blog has a ranking under 300K or even worse. This really excited me because since the firefox toolbar was out, I would hopefully go lower and lower. But, after those first few days of excitement disappeared and reality sunk in, I began to wonder if Alexa was honestly all that important. Could a big site be a big site and still have a horrible Alexa ranking?

I came to this conclusion…If you are going to earn from PPC companies, having a high or low Alexa ranking is irrelevant. However, if you are going to use programs like Text-Link-Ads, ReviewMe, PPP, you have to realize that the better your alexa ranking, the more likely you are going to make a better profit. Alexa ranking and increase in traffic go hand in hand. Sure, Alexa may require you to have the toolbar for your ‘vote’ to count for the site’s ranking, but as more and more people get it, the differences between traffic and alexa ranking will become smaller and smaller. So, my opinion is that Alexa is important for increased profits.

It takes a lot out of me to write these blog posts. Buy me a beer to cool me off!