I am quite a few days late with this news, but on the entire blogsphere, I have not seen one small mention of this, so I decided that I would let everyone hear about it. No longer will you see Google Adsense on Digg. Those in charge of DIGG wanted to try a company that was a bit younger and more creative and that was why they fired Google and signed on with none other than Microsoft. Now, this has caused quite a stir in the neighborhood for one very interesting reason: most of Digg is all for apple and linux and they find Microsoft to be the ‘devil.’ Now they have to do deals with the devil.

Microsoft has been signed on for three years to run advertising on the site. What will this do, then, for the two companies in mention? Digg had more than 9.5 million visitors last month. That’s great for them. That’s also 9.5 million visitors that were clicking ads via adsense. Now that Google has lost this client, it might give them a slap to the face about their program. This will DEFINITELY help Microsoft grow. The way PPC works, in my eyes, is that advertisers will sign up if they have great publishers. Publishers will sign up if there are a lot of advertisers. This is the first step towards Microsoft getting a bigger chunk of the market.

What does this mean for people like me and you? Whether we decide to change to Microsoft or Yahoo or stay with Google, this does one other good thing for us. It creates competition. As Microsoft grows, Google will shrink. There is only so much money to be made. So, if Microsoft starts to steal people away from Adsense, Google will need to start doing something about it. One of the things they could do is offer more money for their publishers. We all know that we have been feeling some hurting from the click prices. Google is robbing us, so this might get that fixed. It will be interesting to see how this massive change affects the market. Very interesting, I think. To read the article, go here.

It takes a lot out of me to write these blog posts. Buy me a beer to cool me off!