What do you do when you are used to being one of the greatest companies when it comes to computers and then a smaller company appears and slaps you around so many times, they become the greatest company? What do you do? You try and fight back. Google has taken the lead as one of the best search engines and the best ad providing products (adwords and asense). Google’s search engine is brilliant and provides amazing results. So, what now? According to this article that I read, Microsoft is in the market to purchase Yahoo!
Microsoft is getting slapped around. They are being pushed around and they want to try and take control again. Add to the fact that their search engine blows beyond belief and you will see that it is time for them to try and make some changes. Their ‘monopoly’ over the world is coming to an end and if they want to try and keep control, they’ll need to step up. But can Microsoft handle it? The market cap for Yahoo! is $44 billion. For Microsoft, it is $290 billion. So, what exactly is Microsoft going to do? It would cost them a considerable amount of money to buy it. Would this help them, though?
Microsoft appears to be doing what a lot of tacticians do when they are getting severely beat. Sometimes, when you’re backed in a corner, there is little you can do but attack. Sometimes, the best defense is a great offense. Could this be Microsoft’s way of turning around and attacking the right way? Who knows. But, if this acquisition happens, I do think there will be changes. Adsense and the hybrid Adcenter/Yahoo Ads Program will definitely be beating at each other a lot more. Will publishers do better in the end? Let’s hope so! I wonder what is going to come from this brilliant deal. Hmm…
It takes a lot out of me to write these blog posts. Buy me a beer to cool me off!