This blog post is proudly sponsored by: Hale Makai Kauai Recreation Guide.
When ever I sit down and try to decide what kind of website I want to make, I always think to myself: Do I want it to be a broad topic or do I want it to be a narrow topic? Do I want the site to have loads of content and different topics, but then have a bunch of competitors or do I want the site to have little available content in one topic and have no competition? This is one of the hardest things to figure out when trying to decide what type of a site to make, but I’ve made my decision on which is better for me.
For me, a narrow topic has always been rather difficult. Take for example my old site, Genetics Source. I love Genetics, but the topic was so small. I didn’t know of all that many websites that had informaton about genetics, but the fact was that it was just a very narrow topic. It didn’t make any money for me until I sold it. It was good for selling and it was worth it in that breath, but I don’t think that it was the type of site that was good for someone who was majoring in biology as a whole. I needed something greater, bigger and more vast. That’s why SciFreak.com is doing so well for me. Because the topic is so broad, I have much to write about.
Now, I know people are always saying that there is a ton of competition out there when your topic is very broad and it is difficult to get involved. But, I don’t really agree. My blog grows because the people that read it are interested in what I am writing about. Sure, it is a very broad topic and there are blogs that are much larger than it, but that doesn’t really matter to me. The fact is that it grows. I can target people’s interests and they continue to come back.
Now, why do I think that a broad topic is so great? For one very specific reason. There is more content to interest people. Now, I only update my blog once a day. If I were to update it three times a day, more people would come because more interests would be caught. When you can capture the attention of someone, then you’ve got them hooked. I write most of my articles about the biology and medicine, so I know that I have targeted a certain type of person there. The fact that I have other topics too, though, allows for more interest and more people.
Having a broad topic allows you to write about more things and cause interest in more people. If ten people are interested in biology, ten in chemistry, five in physics and ten in medicine and you only have a site about biology, then you’ve limited your readers to only ten. But if you have a blog about all four, your readers have grown to thirty five. Which is better? Sure, it’s more tough to get the people to your site since there is competition, but as time goes on, if you update regularly and if you work diligantly, it’ll happen.
It takes a lot out of me to write these blog posts. Buy me a beer to cool me off!